Tell me a place which is deprived of advertisements. You won’t think of that so easily. Life has become today an advertising gimmick. There are advertisements on billboards, neon signs, roads, streets, even the lame rocks are not spared despite the government putting a ban on them. The sole purpose of such gimmicks is not only to get viewership or an increase in sales but to break out of the mold of traditional formats of advertising and make people long for it.
This fashion of advertising has been long displayed many histrionics in the massively trafficked world of the internet and espcially blogs. Google which started as a search engine provider quickly went on to become the biggest advertiser on the world wide web. Due to this blogs have started to increase in numbers exponentially because Google has the Adsense program which helps blog owners to earn some money for the information they provide freely. The impact of blogs is quite commendable to the way the internet has got structured.
The trends in advertising after the launch of Google Adsense has never been the same. I have known some techniques of advertising which are worth appreciating because they don’t harm the view of the reader but in fact help the reader gain more quick access to the information available on the exhaustive web.
Some of the great advertising campaigns which have come into my blogging tenure till now have been Read the rest of this entry »
As I read Madhur Kapoor’s blog post about SnapFish I instantly recalled the day my friend had asked me, as to where he can get a printed mug with pictures of his friends on it. We had done some research for local shops which provide such stuff. He finally got the printed mug from one of them, with a pricey tag of Rs. 300 and gifted to one of his friends. That day I did not have the answer to let him know of any such service available online and for that matter hadn’t even bothered to do some search on the same.
But after getting an experience of Snapfish it feels good to know that such a service now does exist in India and moreover its got a branded name too which is, HP.
A quick search on Google reveals the news,
Snapfish, HP’s web photo service, has finally made its way to India as www.snapfish.co.in. With around 40 million members in 15 countries, around a quarter billion pictures are added to Snapfish every month.
I made an account with Snapfish to get an experience with it. The first thing that impressed me to open an account with Snapfish was Read the rest of this entry »
Books play an important role in molding the mental state of a person and make him to think from a different perspective altogether. Leadership might not be in the genes of every individual but when you read the history of global technology leaders like Larry and Sergey, Steve Jobs, Bill Gates etc, you tend to read the future a little bit in your own way and this is something every technology enthusiast should opt for.
I have been a Java EE lover for quite sometime now. But currently I am in the field of Data Warehousing. I was a little bit reluctant to venture out in an unknown field altogether, but some reading from the greats in the field of technology changed my mind. It was just recently that I started to read about Larry and Sergey in The Google Story.I completed the book in just a week because it was so addictive to look in the lives of the now global leaders so close and personal.
Search Engines at that time was considered Read the rest of this entry »
I had raised my concerns over using Eclipse Europa in my earlier article in which I had mentioned my discomfort in the use of Eclipse for doing a Java EE web application. For my post I got many comments from various people, some who empathized with me, some who were with me in using NetBeans, some who advised me to use ItelliJ IDEA and some who told me that I was being short sighted. All these comments are precious to me and will definitely help me in seeing in the proper direction.
But these advices will only be useful when I would reach to a proper conclusion as why people flock to a particular IDE. Furthermore, having such wonderful and varied IDE’s in the Java World it sometimes is exhausting to reach to a proper conclusion. So I believe that choosing an IDE especially for a beginner involves the main aspects like”
- GUI which is first and foremost Impression
- Ease of use in development in a RAD project
- Hot Deployment and Version Control
My first impression for an IDE involves the above 3 which are crucial. I would like to make one thing clear in my way of choosing an IDE is that, I choose IDE for RAD activities. This means that I am not fascinated by those IDE’s which involve a learning curve nor the ones which make me looking here and there baffled as to what to do next. If it would have the case for a research project then my tools definitely would have been Edit Plus and Ant.
As an average user, my intentions in using an IDE are simple. It means Read the rest of this entry »
Yesterday I woke up with a fresh mind to start my day by learning something useful. I had the aim to learn Spring Framework. So with this in mind I sat before my machine and decided to plan what to do for getting started in spring. I had downloaded Eclipse Europa a couple of days before so I thought the best way to get knowledge for Spring would be to get working quickly with an IDE.
I had NetBeans 5.5 with Sun Application Server prior to downloading Eclipse Europa. NetBeans was very amazing from the very beginning when I started with it. But since the enterprises here, use Eclipse as their de facto Java IDE my mind was made up, to work in their way i.e in Eclipse. Eclipse Europa which released a couple of days ago had the long forgotten feature of Web Application development called WTP built into the IDE along with 20 other sub projects. So this prompted me that, getting started with a new framework and a new IDE would be refreshing.
I had already configured Eclipse Europa to work with the Sun Application server earlier and I had the spring framework api’s with me so it was only a few moments from getting a head start. I created a dynamic web project in Europa making it compatible for running in Sun App Server and made a simple Controller and a view page in JSP, the minimal requirement from a Spring MVC tutorial. The configuration files were made and then I thought of running the project.
As I ran the project the error I got was, Read the rest of this entry »
ADOBE READER 8.0 has drastically changed in its appearance than all the earlier versions. The influence of Macromedia is quite prominent with Flash like interface features thrown in. It has adopted the glossy looks too! Adobe seems to be on the same lines as Windows Vista for its GUI.
The features not found in its prior versions are:
- Shared Reviews – Reviews are stored on a central server, allowing all participants to see reviews in real time
- Commenting – The selected comments are highlighted for easier visibility when zoomed out
- Attachments – A PDF file can have Read the rest of this entry »
The Prospects of SOA
Service Oriented Architecture better know as SOA is an architectural paradigm which makes the software applications expose their functionalities in the form of services to their users. The principles of SOA dictate that it should be inter-operable. SOA puts forward the use of open standards in order to achieve this goal. These open standard help the software application to communicate with each other in a language which is understandable to both ends i.e the sender and the receiver.
SOA is generally targeted for enterprise level applications where the buyout of products and technologies is varied and unpredictable. The benefits of SOA to enterprise can be easily realized in situations where enterprises refrain to stick to a particular vendor and still want their applications to communicate within themselves.
Why Enterprises Seek SOA
AnÂ article from JavaWorld targeting the 6 burning questions for SOA states that
When you have a SOA environment, the same business service may be used in 10 different way.
The statement is enough to explain why enterprises are aggressively trying to leverage the use of SOA in their applications. This is because Read the rest of this entry »